With about 4.2 billion active users across the world, social media is no longer an ‘optional’ space for digital marketing. It is one of the most influential and effective platforms to promote and sell all kinds of products and services. In order to attract and engage a huge mass of internet users, social media marketing should be considered an important aspect of your digital marketing strategies.
The online space is moving faster than ever and social media is the most trending platform to find new customers and engage and entertain the existing ones. It is said that almost 70 percent of social media users log in to their account at least once a day and about half of them check it regularly throughout the day. In this article, we will have a look at the major benefits that social media provides to your business.
Increases Brand Awareness
Over half of the world’s population is on social media and there is never such a perfect place online to advertise your business. Social media platforms like Facebook, Instagram, Twitter, etc can help you to find new potential customers and also keep in touch with your existing customers. Being active on social media with trendy and engaging content will generate more likes, comments, and shares for your posts. This will further improve your brand awareness and increase the flow of potential customers towards your business. 80 percent of Instagram users say that they discover and connect with new brands through the platform.
Develops a Stronger Connection
When you regularly communicate and engage with your followers and entertain them, they will have an emotional connection with your brand that no other marketing strategy can develop. This is because of the complete social atmosphere provided where your brand and its followers are brought together in the form of a community. The connection that you have with your followers will urge other social media users to join your brand community. The way you interact with your followers has a lot to say about the personality and value of your brand.
Enhance Your Image
We have seen that social media is the best place to connect with your audience and influence them with engaging content. Similarly, you can also provide or enhance your brand image as one that leads all the services in the niche. By sharing accurate content and engaging memes that convey your dominance in the market, you can establish a brand identity and image that places you ahead of all your competitors in the minds of your followers. LinkedIn helps you to enjoy an innovative, trustable, and professional brand image by sharing content related to the latest trends, thoughts, and innovations happening in the niche.
Generate Leads and Increases Website Traffic
Sharing attractive blog content on social media posts and stories can generate more relevant leads to your website. If your followers are your target customers and the topic you share addresses their interests, they will surely click the link and engage on your website for a longer period of time. According to the leading SEO agencies in Dubai, lead generation is a vital aspect that connects all digital marketing techniques and it can be easily done through social media posts and lead ads. This increased organic traffic to your website will further improve your search engine rankings.
Increased Sales and Conversions
With the increased popularity and engagement that social media platforms possess, they are now a significant part of your sales funnel. You can promote your products, product details, and services through posts and stories so that the potential customers are triggered right away. You can also advertise your product on the Facebook store to find more potential customers who are not a part of your brand community yet. Instagram with the enhanced clarity it provides for photos helps you to promote your products with high-quality images along with its eCommerce details.
Promotion Through Influencers
Social media comprises a huge number of small and large influencers who can promote your brand and their experience with you. Such influencers are people who have a large number of loyal followers and generally have a highly positive image among the public. When you promote your business by partnering with the influencers in your niche, you have a very high chance of finding new potential customers. This will also improve the trust and credibility of your brand in the eyes of your existing customers and the whole social media community. You may connect with a social media marketing company in Dubai to find the right influencer for your brand according to the social media metrics.
Organic Promotion With Happy Customers
People are so active on social media that they are excited to talk about products and services that provided them a positive experience. The same is the case when you satisfy your existing customers with the best you can deliver. As a result, they will publish posts that contain the positive factors of your brand and what you provide. For example, if you are a perfume brand, a happy customer may post a review of your perfume mentioning the quality of the fragrance, the images of the product and the packaging, and what they love about the product. As a result, the customer review of your brand will be seen by many more people, including those who would love to have a new perfume. Any kind of positive brand mention on social media will be a boost for your brand value.
One viral social media post can do a lot to your business when it comes to brand awareness and sales. Apart from niche-specific posts, you can also use generic content that can attract the social media audience as a whole. But you should make sure to have an identity of your brand in everything that you post on social media.
As we have discussed, social media provides you with huge possibilities to promote your business and maintain your brand identity. In fact, social media is the perfect place to generate a powerful first impression about your brand. So, kick start your social media proceedings and engage with your followers to experience the change.