How to Build a Marketing Plan for Your Shopify Business

marketing strategy

Marketing may be complex, especially if you’re new to selling. You may believe that marketing is too difficult or expensive for your company. Maybe you’ve tried a couple of ideas and failed. If you’re having trouble, consider creating a comprehensive marketing strategy. A well-thought-out Shopify marketing strategy can help your business tremendously.

To attract and retain clients, you may employ a variety of strategies. A marketing strategy is a company’s broad approach to attracting consumers. While a business can utilize paid marketing across platforms such as email, social media, and SMS, as part of their marketing plan.

Though there are many factors to consider when creating a successful Shopify marketing plan. Shopify is noted for its straightforward setup procedure and overall simplicity of use. It also has hundreds of plugins and add-ons at your disposal.

Steps to Build a Marketing Plan for Your Shopify Business

The following steps can be followed to build a marketing plan for your Shopify business.

1. State Your Brand Goals

A company’s brand goals outline what it hopes to achieve with its branding over a set time. To be effective, your branding must have a clear aim as well as a brand strategy and a long-term approach. While brand goals are similar to company goals, there are a few guidelines to consider when creating brand goals. To begin with, everything you do with your brand should have a purpose.

Clearly state what sets you apart from your competitors and what services you provide to customers. Also set the goals of your brand, setting objectives might be difficult, especially if you’re new to marketing. Start with short-term objectives so you can assess if you’re on the right road immediately. It’s much easier to assess the marketing influence on a tiny, short-term goal.

2. Define Your Brand Message

The way your brand conveys its distinct value proposition and personality via verbal and nonverbal marketing is known as brand messaging. Your messaging has the potential to inspire and motivate people to purchase your goods. It’s the way your customers can connect with your brand. Through this, your customers can connect with your brand. Finally, the sum of your brand’s language, design, events, and charity initiatives tells the tale of who you are.

Consider your brand messaging in everything you write and everything you do in marketing. Your text must express your brand message whether you’re producing copy for your website, developing slogans for packaging, or marketing an event.

You may provide consumers with the information that will assist them to decide whether or not to buy your items by employing consistent and focused messaging in your store’s marketing. You should use your messaging in every commercial or piece of content you publish to ensure that it reflects your brand.

3. Research Your Brand Customers and Engage With Them

It’s critical to research your consumers and understand what drives their purchasing decisions. You can envisage the kind of customers who would be interested in your items. Consider their age, gender, roles, socioeconomic position, and geographic location.

The more you know about the kind of customers that could buy a product, the more your marketing can be tailored to them. Your marketing won’t reach everyone, but it will attract clients who are more inclined to buy your stuff.

You can analyze your online store traffic if your online store is already receiving visitors. Shopify’s reports may help you learn a lot about your sales and clients. Also using a Shopify chatbot can help engage customers. A chatbot can simulate a chat with a user via messaging apps, internet, mobile apps, or over the phone and can help engage customers

Running quizzes and polls is one approach to engage your audience to open up naturally and become subscribers. The quiz then leads them through a series of questions that assist the brand figure out what they need and where they are in the buying process.

When a visitor completes the survey, they are given product recommendations based on their answers, making the customer feel valued.

4. Identify the Marketing Channel

Paid advertising, blog posts, press releases, social media, and email are all viable options for marketing your Shopify business. You may use Google Ads, Facebook Ads, Instagram Ads, or Pinterest Promoted Pins to promote your items online.

Also, using third-party applications and integrated marketing programs, you can create some online advertising from Shopify. From Shopify’s Marketing tab, you can build marketing activities like Facebook advertisements and automation like Google Smart Shopping campaigns. Learn how to use Shopify to create marketing activities and automation.

Other marketing channels that can be used are listed below.                           

  • Email marketing: According to research, email remains the most successful and preferred method of connecting with clients.
  • Display advertisements: such as billboards.
  • Material marketing: Creating content for your website, social media, and other platforms
  • Open rates for SMS marketing can reach as high as 98 percent.

5. Analyze the Impact of the Marketing Plan

Analyzing the impact of your marketing will assist you in making future marketing decisions and prevent you from wasting time or money on ineffective marketing. You can see a flaw in your messaging or conclude that a particular marketing channel isn’t right for your business.

Also, keep track of progress during a promotion or marketing effort by dividing your goal into milestones. You should evaluate the results at the end of a promotion or marketing effort. Patterns in shop traffic and product sales can be found. You can examine the impact of each modification if you were keeping track of your progress during a campaign or promotion and made adjustments.


Shopify businesses without a marketing plan may find themselves trying a variety of marketing strategies that don’t function well together. This haphazard approach might result in you wasting a lot of money and effort on items that don’t bring in new clients.

A well-thought-out marketing strategy addresses how you’ll fill in the gaps, what you’ll do if things don’t go as planned, and how you’ll adjust. Therefore it is recommended to have a well-built marketing plan.