Social Media Management and Social Media Marketing: What’s the Difference?

When it comes to social media, there are two main aspects: management and marketing. Many people use the terms interchangeably, but they actually refer to different things. In this blog post, we will discuss the difference between social media management and social media marketing, and how each one can help your business grow!

What is social media management?

Social media management refers to the process of creating and sharing content in order to achieve business goals. This involves creating a social media strategy, scheduling and publishing content, monitoring activity, engaging with your audience, and analyzing results.

What is social media marketing?

Social media marketing is the process of using social media platforms to promote and sell products or services. Businesses plan and implement various social media strategies to achieve their goals.

What are some common social media marketing strategies?

There are a number of social media marketing strategies that businesses can use to promote their products or services. You can use any or all of the tactics below depending on your campaign. Some common strategies include:

  • Creating ads – Ads are a great way to promote your products or services on social media. You can target specific demographics and interests, and even create custom audiences.
  • Boosting posts – Boosting posts is a paid way to reach more people with your content. When you boost a post, it appears in the newsfeed of people who are not already following you. Clearly, this means a larger reach for your business.
  • Sponsored posts – Sponsored posts are similar to ads, but they appear as regular posts on your profile or page.
  • Influencer marketing – This involves working with influencers to promote your brand on their social media channels.
  • Creating contests and giveaways – Contests and giveaways are an excellent way to engage with your audience and promote your products or services.
  • Engaging with your audience – It’s important to engage with your audience on social media. This means responding to comments, answering questions, and interacting with your followers.
  • Analyzing results – After implementing a social media marketing strategy, it’s important to analyze the results. This will help you determine what’s working and what’s not, and make adjustments accordingly.


Ultimately, the difference between social media management and social media marketing comes down to the goals you want to achieve. If you truly want to grow your business, it’s important to consider both aspects of social media. By creating a strategy and executing it effectively, you can reach new customers, drive traffic to your website, and increase sales!

To create an effective social media strategy, you might need to hire a reputable third-party service provider. There are various companies that offer both social media management and social media marketing. Talk to each of them, so you can have a feel of which one would make the most sense for your business.

Is there anything you want to share regarding the difference between social media management and social media marketing? Please feel free to leave a comment below!