Search engine optimization (SEO) has become an essential marketing strategy for many businesses, and for good reason. With Google accounting for more than 90% of all online search engine traffic, it’s no wonder that staying on top of SEO is so important to stay visible in the digital world. The key question you need to ask yourself before contacting an Houston SEO agency is not “can we do SEO?” or “is our site optimised?” Instead, the question you need to ask yourself when strategizing your company’s SEO strategy is whether or not your targeted keywords can produce organic traffic and leads. With its abundance of search engines and wide range of search results, it can be difficult to know where to begin with optimising your brand. However, there are a few key questions that you should be asking yourself before investing time and money in the process. Let’s explore some of the most common questions that businesses have about SEO, along with tips & insights on how these issues can be tackled effectively through a strategic plan.
What types of keywords can produce organic traffic?
This is one of the key questions that you will want to be asking yourself as you strategize your SEO strategy. For example, let’s say that you own a lawn care business in Florida. You know from researching the keywords that people search for your industry and geographic location that there are several popular keywords that people in your area are searching for, such as “lawn mowing services”, “lawn care services”, “lawn care businesses”, “lawn care services near me”, “lawn care companies”, and many more. Now, you don’t want to just aim for any of these keywords to try and boost your SEO. Instead, you want to specialise in the types of keywords that are producing the best results for your business.
Which keywords produce the best results?
The second key SEO question that you need to be asking yourself before heading into the process is this: which keywords are currently producing the best results for your business? You can find this information by performing an analysis on your current keywords, and seeing where they rank on your site’s rankings. For example, let’s say that you own a lawn care business in Florida, and you have a few specific keywords that are ranking number one for your business, including “lawn mowing services”, “lawn care services”, and “lawn mowing companies”. Now, you want to know what keyword is ranking number two for your business. You can find this out by performing an analysis on the current rankings for your top keywords, and seeing what second place position the keyword is currently in. Ideally, you want these two keywords to rank in the second place position for your business.
What are the current site issues inhibiting SEO growth?
Before contacting a Pearland SEO expert, the third key SEO question that you need to be asking yourself as you think about your company’s SEO strategy is this: what issues on your site currently inhibit SEO growth? This is another question that you can easily find answers to by analysing your site’s current SEO. For example, let’s say that you own a lawn care business in Florida, and you have discovered that some of the major issues on your site that are inhibiting SEO growth are these: your site is not mobile-friendly, your content is not keyword-rich or relevant enough, your site is too long, and your site is not optimised for Google’s latest search engine updates. Now, you want to tackle these site issues to boost your SEO.
How can we tackle these site issues to grow our SEO?
The final key SEO question that you need to be asking yourself is this: how can we tackle these site issues to grow our SEO? This is a question that you can easily tackle by creating a strategic SEO plan, with the help of an SEO consultant. For example, let’s say that you own a lawn care business in Florida, and you have discovered that some of the major issues on your site that are inhibiting SEO growth are these: your site is not mobile-friendly, your content is not keyword-rich or relevant enough, your site is too long, and your site is not optimised for Google’s latest search engine updates. Now, you want to tackle these site issues to boost your SEO.
Summing up
SEO is an essential part of every digital marketing strategy, and for good reason. Hiring a Pearland SEO agency can help to rank highly for your targeted keywords and gain more organic traffic, it’s important to understand the basics of how search engine optimization works, and which keywords will produce the best results. However, this is just the beginning. You also need to understand the issues on your site that are currently inhibiting SEO growth, and how you can tackle these issues to boost your SEO. From there, you can strategize your SEO plan to boost your site’s rankings and gain even more organic traffic.
