Promotional mugs are popular marketing gifts to hand out at conferences, trade shows, and events. They have many purposes beyond being a gift with a personal message on it. When sourcing promotional best soup cup with lid, be sure to consider the advantages/disadvantages of the different designs as well as where you will print them.
A promotional mug can be the cheapest option for a promotion, starting at £1. The traditional Durham mug is often used as it is the most cost-effective and popular choice around. Other popular choices are insulated travel mugs made from aluminum or plastic or the frosty mug which is an iced tea holding container. For something different, try the WoWMug, with a hidden picture revealed when hot or cold; also with a heat-sensitive coating that reveals an image depending on temperature.
Durham mugs have more branding opportunities because the area with which to print is large. The larger the area, the more effective your campaign. Screen printing, which is the cheapest and most basic method of printing, allows for two or three solid colors to be used so no need for tints.
Previously, dye sublimation was not safe for dishwasher use. However, advancements in technology have made the process dishwasher safe. This transition has led to an increased demand for printable mugs at video game expos in order to promote new games. Search for collectible mugs, because upcoming E3 Expo will be selling them.
The final step in producing your mug is to send over the artwork and get a sample of how it will look. It is typically made in China, but many UK-based printers still hold stock. To do this, you can send the art electronically, usually in EPS format, which the printer can then send back a picture of how the mug will look with your logo on it by the end of the day.
If a sample is approved, then delivery takes roughly 10 business days. Urgent or express delivery is possible, but the customer will pay extra and require more time to wait for their order.
Small orders usually have one-time origination charge. This is to cover the cost of creating the screens (one per color) or transfers used in the printing process.
You’ve designed and printed the promotional mugs. But before your customers can use them, you need to arrange for delivery. The boxes of 36 mugs will be transported by a next day shipping service and when they come in, you should package them accordingly—separately if they are to be sent through the mail or boxed individually if they are to be handed out at a conference.
Hopefully, this article has given you a good introduction to how to choose your promotional mug. With it, customers will use them for many years to come, which may make your company get repeat business.
Once you have chosen the type of best mugs for tea and design process, the next step is to send your artwork over and get a sample sent back. Until recently, some mugs were made in the UK but now most are made in China. Typically, purchasers then send the EPS-formatted artwork to a UK-based printer that will hold stock of these Chinese mugs.
The printer will be able to send electronically generated pictures of the mug with the logo by the end of the day for approval. The customer can either sign off on this picture and wait 10 working days or request a physical sample for extra costs but in less time.
The cost of the design and production of the mugs is charged in advance, so when you receive your order, you will need to give them away to customers. You can send promotional mugs individually boxed or in a box of 36 to make it more efficient.
I hope this article gave you an in-depth overview of promotional mugs and how to shop for one. I’ve mentioned the types of mugs, the different printing and proofing methods, and tips on how to take delivery. If these promotional mugs are going to be used at a conference or other venue, it would make sense to hire an agency that caters specifically to that service.
