As you are searching this article, we can assume that you are already into digital marketing and have started working on on-page SEO, which is extremely important for your website.
At the same time, you also need to take social media marketing into consideration for getting higher on the search engine result pages.
You might not know that 92% of the traffic goes to the results on Google’s first result page. The best part is your social media handles also can attract 92% of traffic; you just need to give it a push with your skills and strategies.
SEO Writing Hacks To Boost Your Social Media Presence
Only having a brand presence is just a start. You can do a lot more with your social media profiles. You can actually attract more and more traffic to your website from social media.
After all, it is the main purpose of social media marketing.
You are doing social media marketing, developing different strategies, and analyzing them with the help of the tools you got from the Pirate Bay free of cost.
Everything is just great, but still, you need to focus on some particular things we are mentioning below.
Hack No. 1: Come Up With Great Captions
You might have heard a lot of times that social media managers are repurposing content writers. The reason behind it is for writing social media captions; skill is needed.
The caption has to be engaging along with communicating a message.
They also have to be concise and memorable.
In short, the captions are required to be SEO effective.
There are a lot of big brands like IKEA, Amazon, and others, which use user-generated content really impressively and also use their personal business hashtags for promoting the brand. You also can think of certain keywords you want to target and use them in your post’s captions.
Hack No. 2: Feature And Tag People With Higher Ranking
Major search engines, such as Google, factor social media influence into the page ranks. Just by engaging with social media influencers of your niche, your brand can utilize the benefits of increased web traffic.
Here are some important considerations you need to think of.
- Check whether the influencers have many followers.
- The content they usually share must match your audience and brand demographic.
- They should rank on the search engine result pages.
You also can think of tagging individuals who are ranking on the SERPs for improving your SEO. it does not necessarily require a paid agreement. So, feel free to do that.
Here, you need to do a little hard work of listening and monitoring brand mentions, key phrases, and keywords for finding the right influencer.
Hack No. 3: Make Everything Shoppable
Due to the global coronavirus pandemic and lockdown, online shopping has emerged as anything. It saves all those high-stress businesses that were forced to close the door of their physical store.
At the same time, potential customers also have searched for their favorite product online, which is indeed an SEO win.
For example, Instagrammers were ready to purchase products on the platform. Around 60% of the users discover new products on Instagram when 130 million Instagrammers are tapping in order to reveal product tags each month in shipping posts.
All of these are pretty much effective for boosting your SEO with the help of driving traffic to your website. When you are making your social media posts shoppable, you need to keep something in your head.
- Make the interface suitable for mobile users, as most people are going to view your feed on their smartphones.
- Be very attentive to all the visuals, as social media is all about visuals.
- If you can not make everything shoppable, at least provide a link for making a purchase.
Wrapping It Up!
Only having a social media account and posting photos and videos are not going to get you the exposure you are looking for. You have to work hard and follow the latest trans to stand out from the crowd if you can add your special charm to your social media handles and attract more potential customers.
